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Wednesday, April 9, 2008 

Make Money Sharing Your Expertise And Helping Others With Decisions

Do you want to make money by helping others make important decisions? Do you want to grow your business by sharing expertise to help people with their decision making challenges?

You can help others decide by identifying the appropriate perspectives, potential alternatives, the decision criteria (factors) and the desirable values for those factors.

People need help in the decision making process. Some people are put off by the daunting nature of collecting the information needed to make a good decision. They worry whether they have considered all the relevant factors. They worry whether they have listed all the possible alternatives. They worry whether they have considered all the angles. You could give people a significant head start in the process.

Help others identify their decision's perspectives: Who will have a say in their decision? Who will have a stake in the outcome of their decision? You may have experience that will allow them to consider perspectives they might have overlooked.

Help others develop their list of alternatives. We have all heard the phrase "think outside the box" - Help your customers or clients think outside the box. If you have a product or service to sell, be sure this is included in the list of alternatives. By honestly portraying your alternative as one of many, you will generate more business.

Decision criteria, or factors, are the specific measures that they will use to determine which alternative is their best choice. It is important to identify all the factors relevant to a decision if you want to do a thorough job. People have a hard time getting this right. They don't always consider all the right criteria and make less than ideal choices because of it. If you have a product or service available, make sure to list the factors that showcase your offering, but don't list only those factors. People will see through that. You'll benefit in the long run by providing value-added criteria, not just that criteria that makes your product the only choice.

Take the factors that are relevant to the decision and assign a desired value to each of them. It helps if you can think of the factors in simple terms: the factor target as a number, or a Yes / No answer, or as a value on a scale from 1 - 5. This is not completely necessary, but it does allow people to objectively compare the factor's desired value with the alternatives' actual values in a methodical way.

There are numerous platforms to help others with decisions. You could build models, or templates, on online decision assistance platforms. These platforms, like everything on the web, are always on the lookout for quality content. Our platform, at www.yoopersoft.com, is one of these. You could use your own website, or your blog to walk people through all the elements necessary to do a thorough job making a decision in your area of expertise. If you have a physical place of business, provide a checklist or document that people can take to help them out. Whichever route you choose, you will benefit from the knowledge that you have helped others through a difficult decision and perhaps made a profit doing so.

If you would like more information and tools to help you or others with decision making, visit http://www.yoopersoft.com

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